Expanding into the EMEA region offers exciting growth opportunities for SaaS companies but presents some complex hiring challenges, especially when building out Go-To-Market (GTM) teams. Each country within EMEA has its own cultural nuances, market maturity, regulatory frameworks, and talent expectations.

Sales professionals know that success hinges on hitting targets, achieving growth, and making a measurable impact on revenue. Yet when it comes to putting together a CV, one key ingredient that can set a candidate apart is often overlooked: performance figures. A sales CV without quantifiable achievements lacks the proof recruiters and hiring managers need to assess past effectiveness and potential future value.