Puma & Deazy

Transforming Growth with Strategic Talent Acquisition - The Deazy, Puma, and Oakstone International Collaboration

Executive Summary

This case study explores the success story of Deazy, a fast-growing scale-up, in building their Senior Account Executive team in the UK through a strategic partnership with Oakstone International. Initiated by a referral from their private equity firm, Puma, this collaboration showcases the seamless integration of Series A funding, targeted talent acquisition, and ongoing support for Deazy's expansion plans.

The Strategic Partnership

In the dynamic landscape of tech-driven growth, Deazy found itself at a pivotal moment after securing Series A funding from Puma Investments. With ambitions to fortify their Senior Account Executive team in the UK, the strategic collaboration with Oakstone International was set into motion.

Introduced to Deazy through their private equity firm, Puma Investments, Oakstone International became an integral partner in the growth journey. Puma, a private equity team providing growth capital to small and medium-sized businesses, was crucial in connecting Deazy with Oakstone International. This partnership exemplifies the intersection of financial support and strategic talent acquisition.

Consistency in Excellence: The Oakstone Advantage

Working closely with Deazy's founder, Andy Pedder, Oakstone International employed its structured methodology to facilitate the growth of Deazy's account executive teams. The result was the successful placement of 4 Senior Account Managers in the UK. This collaboration exemplifies the power of targeted talent acquisition in propelling a company toward its hiring goals.

Understanding Puma Investments

Puma Investments manages investment funds on a discretionary basis, providing growth capital to businesses across the UK. Their ability to move swiftly with capital in hand aligns perfectly with the agility required to support businesses like Deazy in their growth trajectory. With offices in London, Liverpool, and Edinburgh, Puma has been vital in the private equity landscape since 1996.

A Glance at Deazy

Deazy represents the intelligent, flexible, and scalable approach to engaging stellar developers rapidly. Their Development Team Ecosystem, coupled with the DeliveryOS platform and active oversight in an IR35-friendly manner, positions Deazy as a leader in the fast-growing tech scale-up space. The leadership team's rich experience, drawn from major UK agencies and consultancies and Silicon Valley success stories, underscores Deazy's commitment to excellence.

The collaboration's success is reflected in the hires made – four Senior Account Managers in the UK. This strategic addition meets Deazy's immediate hiring goals and positions them for sustained growth in the competitive tech market.

The triumphant narrative of Deazy, Puma, and Oakstone International exemplifies the seamless integration of financial support, strategic talent acquisition, and ongoing partnership in driving growth. As a case study, this collaboration is an inspiring example for businesses seeking a holistic approach to expansion through strategic partnerships and targeted talent acquisition.

In essence, the collaborative efforts of Deazy, Puma Investments, and Oakstone International highlight the potential for organizations to achieve transformative success by aligning with strategic partners who share their vision for growth and have the expertise to drive it forward.