Botify SVP Account Management and Customer Success

Background

Search Background

The Challenge

The Result

Continued Relationship

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Background

Botify Analytics helps search marketers get their website found and indexed by search engines such as Google and other robots by identifying important indicators. The Log Analyzer helps users discover which undeserving pages are being crawled to discourage waste on content that won't drive SEO traffic.

• Founded 2012 by Adrien Menard, Stephane Chauvin and Thomas Grange.

• HQ New York, US

• Total Funding $82.2M

• Enterprise SEO Platform (SaaS)

Search Background

• Botify had previously worked with some external executive search firms to make key hires however they failed to deliver.

• Oakstone were referred to Botify’s CEO Adrien Menard by Oakstone’s previous client Benoit Gourden, co-founder of Neolane.

• Oakstone quickly and successfully completed searches for the RVP Northern Europe and RVP Southern Europe, and we’re then retained to find them an RVP North America.

• Botify subsequently put the RVP North America on hold due to COVID, however they felt our contact was a good fit for their SVP Account Management and Customer Success.

The Challenge

• Botify were transitioning from a product led business to a solutions, sales company, now selling value and ROI to customers.

• The challenge was educating people on the SEO market and how it could now be sold in a solutions manner.

The Result

• 12 weeks from search to competition

• Exclusive Retained agreement

• Oakstone shortlisted 2 people for this role

• Botify hired our candidate, previous VP Business development at BounceX (now Wunderkind), where he was instrumental in taking existing accounts and customer bases and growing them rapidly, increasing revenue.

• Our candidate has gone onto be promoted to SVP Revenue at Botify.

Continued Relationship

Oakstone continues to work with multiple hiring managers,

in multiple regions to supports Botify’s growth. Hires include:

• VP Sales (UK, 2019)

• Sales Director SW Europe (UK, 2019)

• SVP Account Manager and Customer Success (USA, 2020)

• VP Sales, North America (USA, 2021)

• SDR Manager EMEA (UK, 2021)

• Enterprise Sales SEMEA (France, 2021)

• Senior Account Executive (UK, 2021)

• BDR Manager NEMEA (UK, 2022)