Site Improve GM EMEA

Background

Siteimprove is an easy-to-use website monitoring tool that helps you improve the quality of site content, increase accessibility compliance, and enhance your website's visibility with improved search engine optimisation (SEO).

Search Background

• Siteimprove was looking for a senior leader who had previously led sales and customer success efforts at scale in the MarTech space.

• This hire was to be a figurehead for Europe, reporting to the US.

• International experience, namely across EMEA and APAC territories.

• Oakstone worked directly with the CRO, CHRO and HR Business Partners to hire for this role.

• Retained search agreement

Requirements

• Previous experience working in a PE or VC-backed company on a path to exit

• Previous experience working in a similar-sized organization

• An understanding of sales, account management and customer success.

• Previous investor management or relations experience

• International experience (EMEA and APAC)

The Challenge

• Siteimprove had previously relied on internal referrals to appoint their GM EMEA but hadn’t successfully secured their hire.

• Siteimprove had previously been sold as a technical solution, but its true value was maximized when sold to CMOs. Oakstone had to represent this vision to prospective candidates.

• Without a figurehead in EMEA, morale in Europe was low, and they were experiencing employee attrition. Oakstone needed to approach prospective candidates strategically with explanations of the current situation and plans for the future.

The Result

• Oakstone identified over 100 candidates based on the criteria shared by Siteimprove.

• Oakstone introduced eight profiles based on extensive qualification, with recommendations to meet with four candidates.

• The successful candidate carried the right blend of skills and met all of Siteimprove’s requirements.